Creator Handbook
Your complete guide to launching successful crowdfunding campaigns on BantuHive.
Getting Started
Campaign Planning
- • Define your funding goal and timeline
- • Research your target audience
- • Prepare compelling project documentation
- • Create a detailed budget breakdown
Legal Requirements
- • Business registration in Ghana
- • Tax identification number (TIN)
- • SEC Ghana compliance documentation
- • Banking relationships establishment
Campaign Creation
Writing Your Campaign Story
Hook: Start with a compelling problem statement or vision
Solution: Explain how your project addresses the problem
Impact: Describe the positive change you'll create
Call to Action: Clear next steps for potential supporters
Visual Content Guidelines
Images:
- • High-resolution (minimum 1920x1080)
- • Professional lighting and composition
- • Showcase product or team authentically
Videos:
- • 2-3 minutes optimal length
- • Clear audio quality
- • Include captions for accessibility
Marketing Your Campaign
Pre-Launch Strategy
- • Build an email list of interested supporters
- • Create social media buzz and teasers
- • Reach out to local media and bloggers
- • Engage with relevant communities
- • Plan your launch day activities
During Campaign
- • Regular updates to supporters
- • Respond promptly to questions
- • Share milestones and achievements
- • Leverage supporter networks
- • Host live Q&A sessions
Funding Models
🎁 Donation/Grant-Based
Best for: Social causes, community projects, charitable initiatives
- • No financial returns to supporters
- • Focus on social impact and community benefit
- • Detailed impact reporting required
🎁 Reward-Based
Best for: Product launches, creative projects, pre-orders
- • Offer products, services, or experiences as rewards
- • Set clear delivery timelines and expectations
- • Include various reward tiers for different contribution levels
📈 Equity Investment
Best for: Scalable businesses, startups seeking growth capital
- • Offer ownership stakes in exchange for investment
- • Requires comprehensive financial documentation
- • Subject to additional SEC Ghana regulations
Equity Fundraising Deep Dive
Understanding Equity Fundraising
Equity fundraising allows you to raise capital by selling ownership shares in your company to investors. This funding model is ideal for scalable businesses with high growth potential.
Key Benefits
- • No debt obligations or interest payments
- • Access to larger funding amounts
- • Investor expertise and networks
- • Validation from professional investors
- • Potential for follow-on funding rounds
Key Considerations
- • Dilution of ownership and control
- • Investor expectations for returns
- • Ongoing reporting requirements
- • Exit pressure and timelines
- • Complex legal documentation
Legal Requirements & Compliance
SEC Ghana Registration
- • Prospectus Filing: Detailed company and offering information
- • Financial Statements: Audited financial records (3 years)
- • Due Diligence Report: Independent verification of claims
- • Legal Opinions: Corporate structure and compliance verification
- • Registration Fees: 0.5% of total offering amount
Ongoing Compliance
- • Quarterly Reports: Financial performance updates
- • Annual Audits: Independent financial verification
- • Material Change Disclosures: Significant business updates
- • Shareholder Meetings: Regular investor communications
- • Continuous Disclosure: Transparent information sharing
Valuation & Pricing Strategy
Valuation Methods
Revenue Multiple:
3-10x annual recurring revenue based on growth rate and market
Comparable Analysis:
Similar companies' valuations in your industry and stage
Discounted Cash Flow:
Present value of projected future cash flows
Pre-Money Valuation
Your company's value before receiving new investment. This determines how much equity you'll give up for the funding amount.
Post-Money Valuation
Pre-money valuation plus investment amount. This is your company's total value after the funding round.
Investment Terms & Structure
Share Classes
Ordinary Shares: Basic ownership with voting rights
Preference Shares: Priority in liquidation, often with dividend rights
Employee Options: Stock options for key team members
Investor Rights
Liquidation Preference: 1x-2x preference in exit scenarios
Anti-Dilution: Protection against down rounds
Board Representation: Seats on company board
Information Rights: Regular financial reporting
Due Diligence Preparation
Financial Documentation
- • 3-year audited financial statements
- • Monthly management accounts
- • Cash flow projections (5 years)
- • Revenue pipeline and forecasts
- • Budget vs. actual analysis
- • Key performance indicators
Legal & Corporate
- • Certificate of incorporation
- • Shareholder agreements
- • Board resolutions and minutes
- • Material contracts and agreements
- • Intellectual property portfolio
- • Employment agreements
Business Operations
- • Business plan and strategy
- • Market analysis and competition
- • Customer contracts and retention
- • Product development roadmap
- • Team structure and capabilities
- • Risk analysis and mitigation
Investor Relations & Communication
Regular Reporting Schedule
Monthly Updates:
- • Key metrics and KPIs
- • Financial performance summary
- • Operational highlights
- • Challenges and solutions
Quarterly Reports:
- • Detailed financial statements
- • Strategic initiatives progress
- • Market and competitive analysis
- • Forward-looking guidance
Best Practices
- • Proactive communication
- • Transparent problem sharing
- • Regular investor meetings
- • Leverage investor expertise
Warning Signs
- • Delayed or missing reports
- • Hiding negative developments
- • Lack of strategic vision
- • Poor financial controls
Post-Campaign Management
Fulfillment & Communication
Immediate Actions:
- • Thank all supporters personally
- • Begin reward production/fulfillment
- • Set up regular update schedule
Ongoing Obligations:
- • Monthly progress reports
- • Financial transparency
- • Timely reward delivery
Need Help?
Creator Support Team
Email: creators@bantuhive.com
Phone: +233 (0) 302 123 4567
Office Hours Support
Monday - Friday: 9:00 AM - 6:00 PM GMT
Saturday: 10:00 AM - 2:00 PM GMT